The multitalented singer-songwriter Billie Eilish has the internet buzzing with the official announcement of her highly anticipated third studio album “HIT ME HARD AND SOFT.”
Through an emoji-filled social media revelation, complete with an underwater album cover visual, Eilish promises to take listeners on an immersive emotional ride when the album arrives on May 17th.
She wrote on Instagram:
“So crazy to be writing this right now i’m nervyyyyy & exciteddd. Not doing singles i wanna give it to you all at once. Finneas and i truly could not be more proud of this album and we absolutely can’t wait for you to hear it. Love you love you love you.”
The album’s bold all-caps title alone hints at the intense duality fans can expect. According to the press release, “HIT ME HARD AND SOFT” will see Eilish “bending genres and defying trends” as she journeys “through a vast and expansive audio landscape, immersing listeners into a full spectrum of emotions.”
This ambitious creative vision solidifies Billie Eilish’s status as “the most exciting songwriter of her time,” continuing to affirm her mastery at conveying profound feeling through her artistry. As is customary, she co-wrote and collaborated with her brother/producer Finneas on every aspect of the new album.
The limited physical formats will use 100% recyclable materials, which reflects the artist’s stance on minimizing environmental waste from album packaging.
If “HIT ME HARD AND SOFT” follows through on its hard-hitting yet tender title premise, it could be Billie Eilish’s most impactful emotional reckoning yet.
